BUSINESS INTELLIGENCE IS WAY MORE THAN JUST SOFTWARE

Business Intelligence has grown to be a mainstream topic amongst companies today but all too often and very quickly, the discussion focuses around the ‘tool’ and which software has the coolest charts. Branded Insights work you to understand your business questions and how we put insights into the hands of decision makers:

  • What source data is available and where is it?
  • What is the data quality, granularity and refresh frequency?
  • What are the business goals and priorities?
  • What are the KPI’s that will deliver those results?
  • Who are the primary and secondary end users?
  • What decisions are they making and with what tools?

it’s about insights to decision makers?

BYO ‘DEVICE’ IS HERE

Numerous studies point to the significant growth and use of bring your own devices in the workplace.  The proliferation of new smart phones, tablets and lower cost 2-in-1 laptops amongst a transient workforce has put pressure on IT departments to support these growing demands:

  • People are increasingly mobile and connected
  • Decision makers expect the same from their business life
  • The right KPI’s, refreshed and available via their device
  • Regardless of screen size or operating platform
  • But it has to be more than data, dashboards and charts
  • And it has to be easy to set up and easier to use

BUT WAIT …. THERE’S MORE

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DATA IS AN ASSET $! 

There is no question, ‘data’ has measurable tactical and strategic value to any organisation regardless of whether it is formally acknowledged as an asset on a company’s balance sheet or not.

  • Indirect revenue by spotting growth opportunities
  • Cost avoidance by setting and sharing targets for teams
  • Capitalise on opportunities with faster decision making
  • Improve top-line results with better quality decision making
  • Reduce costs by automating highly manual tasks
  • Generate direct revenue from data subscriptions

But there is a BUT…